Unification Of Data
You are here:

Delivering Actionable Insights

A data unification platform combines data from several sources to make it helpful in creating a business strategy. Doing so requires millions of data points to be gathered, cleaned, de-duplicated, and exported from numerous sources. It’s a job that calls for both machine learning and professional engineers.

In modern marketing, data is like oxygen – it’s essential to survive. Businesses, for instance, rely on customer data to precisely understand consumers’ requirements, concerns, and desires at every stage of their journeys. With this understanding, they can then utilize it to develop tailored marketing and messaging that lead consumers towards making a purchase.

Ready to unify your data? 

Contact us

Data Unification

By using data unification tools, you can discover the following aspects about your clients:

  • Purchases: What purchases they have made and what products/services they would be most interested in.
  • Location of Entry: How did they find your website?
  • Demographics: Location, email, name, date of birth, and other private information.
  • Social Activity: How users interact with and behave on social networks, as well as the content they share or use.
  • Choosing a Contact: How they would like to interact with you.
  • Unbiased Third-Party Data: Personality characteristics, cultural norms, way of life, etc.

The benefits of data unification include the following:

  • Analytics solutions are powered by data, which provides insights to guide better judgment and enhance corporate performance.
  • Connected data enables workflows that are quicker and more effective.
  • Enterprises can accelerate the time-to-value of technology investments, such as MAP, CRM, and ERP; when information is unified.